Zeekr has reported a significant increase in vehicle deliveries for January 2024, with deliveries of 12,537 units, representing a 302% increase compared to last year. In January 2023, Zeekr delivered 3,116 vehicles, indicating a robust growth trajectory for the brand.
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This increase in deliveries coincides with the introduction of Zeekr’s second model, the Zeekr 009, with deliveries beginning in mid-January. Until then, the company’s delivery volumes were mainly driven by its first model, the Zeekr 001. Zeekr’s product range currently includes the Zeekr 001, Zeekr 009, Zeekr X and Zeekr 007.
Notably, the Chinese New Year, traditionally a period of lower sales due to factory and store closures, fell in January 2023 and February 2024. This seasonal variation often impacts sales figures, making Zeekr’s January 2024 performance even more remarkable.
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Zeekr has emphasized its commitment to safety and quality, highlighting that it has delivered nearly 210,000 vehicles without a single spontaneous combustion incident. This achievement underlines the brand’s focus on the reliability and safety of its three-electric system (battery, motor and electronic control) without external ignition sources or human factors.
In January, Zeekr vice president Lin Jinwen stated that the company would not enter into a price war and set a sales target of 230,000 units for the year. He also noted that orders for the Zeekr 007 model are expected to exceed 25,000 by the end of January. This strategy reflects Zeekr’s confidence in product quality, technological innovation and market positioning despite the competitive landscape of the electric vehicle (EV) industry.
Zeekr’s significant year-over-year growth in January deliveries is a testament to the brand’s rapid market penetration and growing consumer demand for its electric vehicles. The introduction of new models, such as the Zeekr 009, and the expansion of the product portfolio demonstrate Zeekr’s ambition to meet a wider range of consumer preferences and needs.
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Source: iTHome