On Monday a Reddit user highlighted a dismal figure for Alfa Romeo: according to their calculations, the average Alfa dealer in the United States has sold about five cars per month so far this year. The user pulled up an old statistic showing that Alfa had a US presence at 135 dealerships, but that number has dropped to 110 as of 2022, according to a brand spokesperson, pushing that average to fewer than seven cars.
The Italian brand has seen its sales plummet this year, along with almost all other Stellantis brands, upsetting dealers. Third-quarter sales fell 29 percent for Alfa this year, while sales during the first nine months fell 10 percent to 6,826 cars.
New is the Tonale crossover, which accounted for more than half of sales in the third quarter. However, it could not make up for the decline in sales of Giulia and Stelvio, which fell 36 and 41 percent respectively.
Alfa sold a total of less than 1,000 of the two cars from July through September. The automaker announced earlier this year that it would discontinue the full-fat Quadrifoglio performance variants of both in the U.S. market after 2024.
The brand is one of many struggling under Stellantis, which is facing “significant headwinds.” CEO Carlos Tavares, who had given each of the conglomerate’s 14 brands 10 years to launch new products, suddenly resigned yesterday amid plummeting sales and revenues. The automaker posted a 27 percent decline in net revenue and a 20 percent decline in shipments last quarter.