In case you haven’t noticed, modern vehicles are packed with features and technology. Even the Nissan Versa, the least expensive new car in the United States, has a 7-inch touchscreen with voice controls and buttons all around the steering wheel. Step up to something like the Ariya, and there’s even more to figure out. The basics are usually simple, but figuring out all the tech can be intimidating. Nissan wants to change that.
The automaker is launching a new program called Second Delivery. It’s essentially a free follow-up visit for people buying a new Nissan, designed to help them discover what their car can do. A Nissan “tech wait” will arrange a time and place to meet the owner, usually two weeks after the initial delivery. That could be at the owner’s home, at work, a lunch stop at the local Starbucks or the dealership where it all started. The expert guides the owner step by step through all the vehicle’s systems.
Such things are generally done during the normal delivery process, but the idea here is to give owners some time to acclimate to their new car before diving deeper. Details can also be overlooked on the big day, as owners are often excited to hit the road with their brand new car. Listening to a salesperson talk about automatic headlight functions or adjusting climate settings through your phone may not stick the first time.
“Now more than ever, customers expect a personalized experience that fits their wants and needs,” said Dan Mohnke, Nissan VP of eCommerce and Customer Experience. “These types of experiences are extremely important for us to deliver to our Ariya customers, who are largely new to the Nissan brand and interested in using the latest technology.”
For now, Second Delivery is only offered on the Ariya, presumably because it’s Nissan’s most technologically demanding vehicle. The service “is expected to expand” to the Rogue and Leaf later in 2024.