On December 20, Zhou Yan, general manager of SAIC’s MG brand, indicated that MG will launch two new models in 2025, namely a compact pure-electric sedan and a plug-in hybrid large 5-seater SUV. Both cars will have “less British style and more Chinese style” with the aim of “making Chinese cars go around the world,” said Zhou. It is not yet clear whether these two models will also be launched worldwide in addition to the Chinese market.
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Earlier this month, Zhou said on social media that one of MG’s new models to be launched next year will be equipped with semi-solid state batteries. This new model could be a sedan or an SUV.
Currently, MG’s model range includes the EXE181 electric hypercar; the Cyberster electric roadster; four sedans: the MG5, MG6, MG5 Scorpio and MG7; the MG4 EV hatchback; and three SUVs: the MG One, MG ZS and MG ES5. Furthermore, according to foreign media reports, MG is expected to launch a seven-seater SUV in the Australian market in 2025 under the name “MG QS”, which may be the sister vehicle of the Roewe RX9 and is expected to be a 1.5T will use plug. -in hybrid energy system.
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MG was founded in Great Britain in 1924. In 2005, it was first acquired by China’s Nanjing Automobile Group. In 2007, SAIC acquired Nanjing Automobile. MG was officially incorporated into SAIC and became a domestic Chinese brand.
Data shows that MG’s sales in the global market are growing steadily. In contrast, sales in China are declining year after year. From 2019 to 2023, MG’s global annual sales reached 298,000, 310,000, 470,000, 660,000 and 840,000 units respectively, ranking first in China’s single-brand car exports for five consecutive years, accounting for about 70% of SAIC overseas sales.
On the contrary, MG’s domestic sales were 159,000, 80,000, 110,000, 180,000 and 100,000 units respectively. Specifically, domestic sales accounted for 53.3% of MG’s global sales in 2019, but this has fallen to just 11.9% in 2023.
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Similarly, from 2019 to 2023, SAIC sales fell from 6.238 million vehicles to 5.021 million vehicles. Sales in 2023 fell 28% from the peak of 7.052 million vehicles in 2018. In China’s domestic auto market, joint ventures and domestic brands are increasing investments to compete for limited market share, especially in the new energy vehicle (NEV) ). segment. In 2023, SAIC released the “Three-Year Action Plan for NEV Development,” with the goal of achieving annual sales of 3.5 million NEVs by 2025.
Will MG’s gradual electrification transformation revive declining sales?
Source: MG, Zhou Yan Weibo, Autohome