Mercedes and Binghatti plan to open a luxury tower that will consist of 150 homes with two to four bedrooms
If you passed up Lamborghini’s luxury villa project and skipped the Aston Martin Residences, Mercedes-Benz Places might be your future home away from home.
As part of a new venture, Mercedes and Dubai-based developer Binghatti are working together to “merge the worlds of automotive and architecture.” The result will be a 65-story residential tower that promises to deliver a “holistic, connected and desirable luxury living experience.”
The tower will be known as Mercedes-Benz Places Dubai and will rise 341 meters above the bustling city center. It promises to offer uninterrupted views of the Burj Khalifa while also having a “distinctive elliptical exterior,” which is said to be reminiscent of Mercedes cars.
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Mercedes-Benz Places Dubai will consist of 150 homes with two to four bedrooms. They will be “meticulously crafted” and buyers can also get their hands on one of five penthouses.
The companies were coy on the details, but Binghatti said there will also be “mixed-use facilities consisting of restaurants, sports and wellness areas, lounges, non-auto retail, exhibition spaces and parking.” The company further said there will be a “spectrum of advanced and innovative mobility solutions,” including electric vehicle chargers, automated valet parking and driver services. If residents feel like exercising, there will be a sharing service for bicycles and scooters.
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With a groundbreaking planned for later this year, Britta Seeger, Board Member of Mercedes-Benz Sales & Marketing, said: “By launching Mercedes-Benz Places in Dubai, we are breaking new ground by seamlessly integrating the world of Mercedes-Benz into the living environment of our customers and prospects. Our partnership with Binghatti Properties unites expertise and trust, allowing us to pioneer a real estate experience that embodies our shared passion for innovation.”
Binghatti added that the project “underlines Mercedes-Benz’s strategy to strengthen its position as the world’s most sought-after automotive brand” and that it will “bring design DNA, emotion and intelligence to branded residential living spaces.”
