Li Auto announced a significant increase in vehicle deliveries on February 1, 2024, reporting 31,165 units for January 2024. This figure represents a substantial year-on-year (YoY) growth of 105.8%, demonstrating the robust performance of the company in the automotive market. Since the start of delivery activities, Li Auto has delivered 664,529 vehicles, marking an important milestone in its history.
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Notably, the Chinese Lunar New Year, which is typically associated with lower sales due to factory and store closures, fell in January 2023 and February 2024. This calendar difference contributes to the comparative analysis of monthly delivery figures year over year.
As of January 31 and 2, 31to has expanded its retail presence to 474 centers in 142 cities nationwide. The company’s after-sales service network includes 360 maintenance and authorized body and painting centers in 209 cities, indicating a strategic expansion to ensure customer satisfaction and service accessibility.
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Li Xiang, CEO of Li Auto, announced an ambitious plan for 2024, calling it an unprecedented product launch year for the company. Li Auto will introduce eight new models, including four extended-range models and four pure electric vehicles, to meet the diverse needs of family users. Among upcoming launches, Li Auto’s pure-electric flagship MPV, Mega, is expected to hit the market and be delivered in March, alongside the 2024 versions of Li Auto’s three flagship SUVs, the L7, L8 and L9.
In addition, the company plans a comprehensive upgrade of its sales and service network, with the aim of increasing the number of shopping centers to 800 and after-sales service centers and authorized body and paint centers to more than 500 by the end of the year.
Li Auto has set an ambitious target to deliver 800,000 units by 2024, and aims to become the leading luxury car brand in the Chinese market. This target represents the need for a 113% increase in sales volume after the company sells 376,032 vehicles in 2023.
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Li Auto is also expanding the network of its supercharging stations to support its customer service initiatives. During the Spring Festival Holiday, from February 9 to February 9 (New Year’s Eve to the eighth day of the first lunar month), Li Auto provides free charging services at all its more than 330 super charging stations. This service includes free reimbursements and electricity costs, underscoring Li Auto’s commitment to improving owners’ experiences and promoting electric vehicle adoption.
Source: iTHome