- Ineos will personalize its Grenadier SUVs
- A new division called Arcane Works will handle the handmade personalizations
- Arcane Works could grow into an internal modification and tuning department
Demand for vehicle personalization continues to rise, with companies like Ferrari and Rolls-Royce adds some form of personalization to every vehicle they deliver.
Ineos customers will soon be able to add personal touches and technologies to their rugged products Grenadier SUVs through the company’s new personalization division Arcane Works. The first personalized Grenadier of the division will be showcased at the 2024 Goodwood Festival of Speed, which kicks off in Britain on July 11.
Ineos is a brand that serves both lifestyle customers and industrial customers, and Arcane Works has something to offer for both types of customers. In addition to the normal customization options such as unique paint finishes and interior trim, Arcane Works can also outfit vehicles for specific tasks with features not included on the factory options list.
Ineos said Arcane Works will also serve as a laboratory for new features that could eventually be rolled out in larger volumes, such as powertrain tweaks, new chassis calibrations and new materials.
Ineos only started production of its debut Grenadier two years ago, but the young company, part of the British chemical giant of the same name, is expanding rapidly. In addition to Arcane Works, Ineos already has the Quartermaster pick-up based on the Grenadier, and shown separately electric SUV called the Fusilier. Last month it also announced that it has two more SUVs on the drawing board, as well as a potential US factory.