Imposing, massive and somewhere between a four-door coupe and a shooting brake. This heavily camouflaged prototype is our first look at the future of Jaguar. The company published these first photos of the prototype undergoing testing sessions in England.
This will be the first in what Jaguar calls its ‘new breed’ of high-end vehicles. It will be shown at Art Week Miami on December 2, along with three additional concept cars, as part of the brand’s hard reset.
Photo by: Jaguar
Jaguar will transform from a ‘premium’ brand competing with brands such as Audi and BMW, into a high-end car manufacturer alongside alternatives such as Bentley, Maserati and Porsche. The technology and performance will improve and the price will increase, as expected. The initial cost will be somewhere between $130,000 and $140,000.
But perhaps even more important will be the brand’s design revolution.
It has a significant road presence. In terms of proportions it is very far from what we do today. To get there, I divided the design team into three groups. Within three months they produced 17 full-scale models with different design languages; some were familiar, others looked like something out of science fiction films. The design language we have chosen is exuberant. Just think of something that will really be different along the way. And in December we will unveil our new design language.
– Rawdon Glover, Managing Director, Jaguar JLR
Photo by: Jaguar
However, looking at the spy photos, it’s hard to get an idea of what the final product will look like. That said, the proportions are striking, with a very long nose and an incredibly high waistline. And even though it has a ‘grille’, this car will be 100% electric, so it’s mainly for show. Zoom in and you’ll see the charging port on the right side of the car, just above the front wheel.
Details about the concept are otherwise limited. We should know more about Jaguar’s new direction and its future lineup on December 2.