From launch, the Milano will be sold in Perfo, Veloce and limited edition versions.
Alfa Romeo predicts that the Milano will account for around 40% of global sales, but Imparato stressed that the company is more focused on generating profits than on “selling more cars”.
However, he said that if demand for the SUV is much higher than forecast, the Tychy factory has the capacity to meet it: “If I sell 5,000 per month, I will sell 5,000 per month. If I sell 10,000 per month month of sales, I will sell 10,000.” per month.”
Alfa Romeo’s market share in Britain has fallen from 0.1% to 0.08% this year, despite the introduction of the new Tonale SUV, but Imparato says the Milano will be an attractive proposition for fleet customers and will move towards is expected to have a positive impact on the market. here are the sales figures.
But Alfa Romeo won’t rely on discounts to boost demand, he said. ‘I’m not going to fight the prices – easy money, easy discounts – that I see in Britain today.
“I don’t need that. I don’t want to follow the aggressive discounts I’ve seen in recent months. I don’t want to destroy the value of the car.”
The brand will provide a price guide when the Milano is unveiled in April, but Alfa Romeo’s premium positioning means it will command a premium over the Jeep Avenger, so it will likely start at around £40,000.